Content Strategist in Pune, Maharashtra, Ind; at Diginetz

Content Strategist Roles and Responsibilities The content strategist role varies across organizations, but certain responsibilities of content strategists remain consistent. These include: Performing exhaustive research to gain in-depth knowledge of all customer personas Performing extensive research and analysis on consumer thoughts and trends Creating specifications and content appropriate for the brand's customer personas Strategizing content pillars and sub pillars Planning the editorial calendar and content proposition Collaborating with content management teams, creative teams, and writers to implement the strategy Overseeing writing style and tone for all content Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed Developing editorial strategy, so content is consistent across all delivery platforms Conducting periodic content audits Tracking and calculating content ROI Ensuring that content strategy meets business objectives Strategizing and improving content delivery and promotion Analyzing content marketing strategy to evaluate whether it's working or not.